Friday, October 23, 2009

Beware the fine print

I am amazes me that companies like the Brick offer to give their customers 40" Plasma TVs free with mattresses or furniture sets.

Free.

The advert is running on national TV at the moment and there always seem to be BIG FONTS that announce the free deal and then a tiny asterix somewhere on the screen, at the end of the commercial there are very small fonts at the bottom of the screen visible for a microsecond or two.

I can read the big fonts, can't read the small fonts, even if I grabbed my reading glasses those little fonts would disappear from the screen before I knelt before it.

The so called free things, "no money miracles" are not, yet we all, at one point in our lives, fall for this nonsense. After all, I was looking for a mattresses and a plasma TV and here, by coincidence, the Brick are giving one or the other away free.

The warning here, for the up and coming financial masters out there is that, in this life, very little is free, and all these companies are doing is confusing the issues, if you want a mattress, buy a mattress, don't buy an inferior mattress bundled with an inferior TV.

The second point, the "no money down" or "no money miracle" concept.

It isn't.